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Ultimate Guide to Influencer Marketing (Entrepreneur Ultimate Guide) Paperback – May 7, 2024

by Eric Butow (Author), Stephanie Garcia (Author), Neal Schaffer (Foreword)
5.0 out of 5 stars 17 ratings
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Leverage the power of influencer marketing for your business. 

The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers. This book covers crucial aspects of influencer marketing, offering practical advice and actionable strategies. Learn more about:

  • The importance of investing in influencer marketing for your business
  • Identifying the right type of influencer for your brand and product
  • Working with micro-influencers that are niche specific and budget friendly
  • Organizing and running your influencer marketing campaigns
  • Analyzing the results of your campaign to maximize your ROI
  • Leveraging influencer relationships to grow your business

Ultimate Guide to Influencer Marketing is an essential tool for small business owners looking to harness the power of influencer marketing.

Read more
Previous slide of product details
  1. Print length
    200 pages
  2. Language
    English
  3. Publisher
    Entrepreneur Press
  4. Publication date
    May 7, 2024
  5. Dimensions
    7.5 x 0.5 x 9.5 inches
  6. ISBN-10
    1642011630
  7. ISBN-13
    978-1642011630
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Editorial Reviews

About the Author

Eric Butow, owner of Butow Communications Group (BCG), specializes in website development, online marketing, and technical writing services. Eric has 43 authored or co-authored books, including Ultimate Guide to Social Media Marketing and Instagram for Business for Dummies. He also teaches networking and computing courses. When he is not working, Eric enjoys spending time with friends, exploring Jackson's historic Gold Rush town, and assisting his mother with her daycare business.



Stephanie Garcia, a live video strategist, helps brands and entrepreneurs elevate their presence. With 15 years of ad agency experience, Stephanie's expertise in digital marketing has guided numerous clients to success on the Fascination Fast Track™. Recognized by prestigious institutions and awarded by industry leaders, Stephanie is the co-author of Ultimate Guide to Social Media Marketing and hosts the popular show "Lights, Camera, Live." She resides in San Diego, California.

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence.

Product details

  • Publisher ‏ : ‎ Entrepreneur Press
  • Publication date ‏ : ‎ May 7, 2024
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 200 pages
  • ISBN-10 ‏ : ‎ 1642011630
  • ISBN-13 ‏ : ‎ 978-1642011630
  • Item Weight ‏ : ‎ 12.8 ounces
  • Dimensions ‏ : ‎ 7.5 x 0.5 x 9.5 inches
  • Customer Reviews:
    5.0 out of 5 stars 17 ratings

About the authors

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  1. Eric Butow

    Eric Butow

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    Full content visible, double tap to read brief content.

    Eric is the owner of Butow Communications Group (BCG) in Jackson, California. BCG offers web development, online marketing, and writing services for businesses. Eric has authored or co-authored 50 technology, business, and communication books since 2000.

    Eric's most recent books include Funding a New Business for Dummies (Wiley), Ultimate Guide to Influencer Marketing (Entrepreneur Press), Instagram for Business for Dummies, 3rd Edition (Wiley), and Bluesky for Dummies (Wiley).

    When Eric isn't writing or running his business, you'll catch him enjoying time with friends, enjoying the weather of the Sierra foothills, and helping his mother run her infant and toddler daycare business.

    See more on the author's page
  2. Stephanie Garcia

    Stephanie Garcia

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Stephanie Garcia is a live video strategist for brands and entrepreneurs–from moonwalkers to MasterChefs–who want to go from unknown to unforgettable.

    A digital marketing expert with 15 years of ad agency experience, she led paid search advertising for one of the largest search agencies in the United States, served as the Director of Social Strategy for San Diego’s leading ad agency, and has created powerful campaigns for Fortune 500 companies and small businesses.

    Today, Stephanie has helped thousands of her clients and students get on the Fascination Fast Track™ to ignite their ideas and become confident on camera.

    As a certified Neuro-Linguistic Programming Trainer, Stephanie teaches brain hacks to help people overcome their fears of public speaking by rewiring their minds for success. With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and deliver a spell-binding presentation that hooks viewers in.

    Her client, MasterChef Claudia Sandoval, drove 178K downloads of her book from her first live stream within 24 hours. She’s also coached astronaut Jessica Meir and her team for a live interview in space.

    Named one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.

    Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is also the co-author of Ultimate Guide to Social Media and Ultimate Guide to Influencer Marketing, both published by Entrepreneur Press. She lives in San Diego, CA.

    See more on the author's page
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This book is a small business owner must have.
5 out of 5 stars
This book is a small business owner must have.
Many companies are getting into the influencer marketing space, because they have to. However most don’t have a clue about how it all works. This book is definitely a great resource for influences and business owners that would like to hire influences. Great job Erick and Stephanie..
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Top reviews from the United States

  • Richard H Webb
    5.0 out of 5 stars A must read for small business owners
    Reviewed in the United States on May 25, 2025
    Format: KindleVerified Purchase
    This is a must read book for a small Business owner. I learned a lot about how I could leverage influencers to market my brand. Definitely worth the read.
    Helpful
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  • DJ Strick
    5.0 out of 5 stars This book is a small business owner must have.
    Reviewed in the United States on June 18, 2024
    Format: PaperbackVerified Purchase
    Many companies are getting into the influencer marketing space, because they have to. However most don’t have a clue about how it all works. This book is definitely a great resource for influences and business owners that would like to hire influences. Great job Erick and Stephanie..
    Customer image
    DJ Strick
    5.0 out of 5 stars
    This book is a small business owner must have.

    Reviewed in the United States on June 18, 2024
    Many companies are getting into the influencer marketing space, because they have to. However most don’t have a clue about how it all works. This book is definitely a great resource for influences and business owners that would like to hire influences. Great job Erick and Stephanie..
    Images in this review
    Customer image
    Helpful
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  • Troy Sandidge
    5.0 out of 5 stars This is THE book for influencer marketing period.
    Reviewed in the United States on May 11, 2024
    Format: Paperback
    This is THE book for anyone diving into modern-day influencer marketing. As a marketer for over 15 years, I've seen how influencer marketing started, grew in adoption drastically, and evolved alongside changes in consumer psychology, market demands, medium types, creator economy, and social channels. This guide lands perfectly in today's digital landscape, offering not just the what and the why but the actual how to build effective influencer partnerships.

    Eric and Stephanie have done it again! They have brought a very detailed approach, giving real-world tactics for engaging with influencers who resonate with your brand's ethos and have the genuine pull to drive audience behavior in your favor. How do we cultivate these relationships? How do we measure? How do we keep things authentic, transparent, and audience-focused while being influencer-friendly and revenue-generating? The Ultimate Guide to Influencer Marketing covers it all in a very digestible way!

    There is no linear path anymore with marketing. It's no longer separate tactics for B2B or B2C buying decisions. Consumers want the best experience for people they trust to connect the dots with brands they love or will learn to love if the influencer marketing piece is done correctly. They even provide a few acronyms along the way (and I love acronyms, as people know) called A.M.P.L.I.F.Y., which breaks down how to leverage the trust and relationships of influencers to benefit your brand for brand resonance, revenue-driving, and community building.

    Whether you're an entrepreneur, a small business just getting started, a seasoned professional, or an established brand looking to explore new possibilities of how to launch, integrate, or expand your influencer marketing campaigns for profitability, impact, connection, and awareness, this book if fluid enough to meet all of your needs from trusted people who have both practical and real-world experiences respected by many in the industry and loved by many in the community.
    One person found this helpful
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  • Tanya Smith
    5.0 out of 5 stars A great roadmap for influencers to work with the right brands
    Reviewed in the United States on May 8, 2024
    Format: Kindle
    As a content creator and coach, I'm always looking for ways to navigate the quickly changing world of digital marketing. "The Ultimate Guide to Influencer Marketing" has been a valuable resource for me. It provides insightful advice on how to leverage influencer relationships for brand success. And I'm finally convinced that I too - even with a smaller audience - can be viewed as an influencer. That's leverage.

    The guide breaks down what influencer marketing is, explaining how it can make a significant impact on marketing reach for both the brand and the influencer. It discusses the differences between B2B and B2C influencers and offers platform-specific strategies, along with great examples and input from highly respected marketers who've been in the game for some time.

    The book's strategic advice on finding and partnering with influencers who align with your brand's values is particularly helpful. The It also emphasizes the importance of avoiding influencers with fake followers and highlights the effectiveness of micro-influencers.

    I took away some practical steps for crafting social media strategies and running successful campaigns and made a ton of notes about transforming my approach. The guide will be a valuable resource for any creator, coach, or other influencers who want to make an impact - no matter where you are in your journey. It's the perfect guide to understand exactly how to make influencer marketing work for you.
    4 people found this helpful
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  • Eden
    5.0 out of 5 stars brings a MEASURABLE approach to your influencer marketing strategy
    Reviewed in the United States on May 13, 2024
    Format: Paperback
    This book covers SO much - whether you already have an existing influencer marketing strategy or you're just getting started, Stephanie and Eric made sure that there are actionable items you can integrate right away to level up.

    It includes detailed coverage of different collaboration types, the various social media platforms, and my favorite - METRICS.

    It gave me a new perspective and a lot to think about how I currently evaluate creators that reach out for collaboration - which metrics you should be looking at, and which ones to disregard. Not only does the book walk through step-by-step how to set up a process for measuring the ROI of each collaboration campaign, but also shares specific software recommendations for each step!

    The book also not only includes templates for reaching out about collaboration, but perhaps more importantly tips for things to do PRE-REACHING out for a higher success hit rate.

    I’ve been following along with Stephanie’s content for over 3 years now, and have attended many of her keynotes and workshops. She knows the video content industry inside out, and always thoroughly tests her processes before recommending them to others - this book is no outlier. I definitely recommend this book to anyone that is looking to get more out of (or start building) an influencer marketing strategy.
    2 people found this helpful
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